We would love to learn more about the unique activities CIBC is doing to encourage workplace wellness such as a dedicated doctor who also facilitates an annual online wellness checkup. Can you tell us a little bit more about these initiatives?
Dr. Brown- that’s our guy! He communicates with our team members through a series of articles about nutrition, sleep, physical activity and more which are posted on CIBC Today, the front page of our intranet.
CIBC also partners with WorkPerks to provide discounts to CIBC employees exclusive access to discounts on over 2,000 goods and services such as Goodlife fitness and other health related perks.
CIBC participates in the CIBC Run for the Cure every year. It brings together all employees and their families to support Canadian Cancer Society research and has a very high participation rate. Some employees who have never walked or ran a 5 km before are motivated to participate with their team members in training programs and participating together. It is also a great way for many of us to think of those we know that have had or are currently going through cancer.
Another innovative initiative we have to communicate our commitment to wellness is through our brand ambassadors who are athletes such as Connor McDavid of the Edmonton Oilers, and Marielle Thompson, Canada’s Olympia Freestyle Skier . By showcasing ways to get involved with athletes in a tangible way, we promote a healthy lifestyle. For example, we recently took a group of clients to Whistler where Marielle presented her training plans and then we all had the opportunity to hike together and “Ski with Marielle”.
We also try to involved the community and physical activity whenever possible. We may not always be perfect when it comes to incorporating breaks into our meetings but it’s something we truly try to focus on. When we do set up meetings, we often allow enough time for breaks to encourage employees to go for a walk or take a break to refocus and re-energize. It’s all about providing them with the time they need to make it easier to make healthy choices with limited excuses.
How do you motivate employees to participate in these initiatives such as the annual wellness checkup or connect with the CIBC doctor?
Motivating employees can be quite challenging, especially when it comes to a large organization as large as ours. It is important to ensure everyone feels connected and communication plays a key role in this. It can be challenging to make sure everyone knows about all our wellness initiatives, so we focus on many different channels to communicate with all of our people. These include our internal social media channels, our intranet, e-mails and word of mouth. We’ve seen a lot of progress in engaging employees and participating rates throughout the years.
What challenges have you faced in implementing workplace health and wellness?